Nasibu Abdul Juma popularly known as Diamond Platnumz (or simply Diamond) officially started his journey as an artist in 2006. However to make it to that point was a challenge. He was brought up by his mother and grandmother who were not well off. He showed a keen interest in music from a young age, his talent was further harnessed by imitating local and international artists and singing their songs at different occasions.
After completing his high school education in 2006 Diamond committed himself to his music. As Diamond was trying to raise money for a studio session in 2007, he was forced to engage himself in casual work like selling second hand clothes, being a filling station attendant, freelancing as a photographer, and any other work in which he could earn some money. He went to the extent of selling his mother’s gold ring secretly to pay for his studio session. He finally recorded his first song which wasn’t a hit but it opened doors for him and marked the beginning of his journey as a bongo flava music artist.
Through his first song Diamond met Chizo Mapene who volunteered to be his Manager. The agreement was for them to do an album but unfortunately funds run out and their working relationship came to an end without releasing that album. Diamond was at his lowest. Dreams were shattered and loyalty was tested; relationships came to an end and friends became strangers.
Things changed for Diamond in 2009 when he met Msafiri Peter aka Papaa Misifa who agreed to provide financial support in nurturing Diamond’s talent. They recorded his first single title “Nenda Kamwambie” which was a dedication to his girlfriend who left him when he had nothing. That was the song which opened doors for Diamond in the music industry.
He is best known for his hit song 'Number One'. He performed at the Big Brother Africa 7 eviction show in May 2012.Diamond is considered influential among his fans, and is said to be the most loved and decorated Tanzanian artist at the moment. He was believed to be the highest selling Tanzanian artist of ringtones by mobile phone companies in 2013, as well as being among the artists earning the highest income in the African Great Lakes region's music industry.
DISCOGRAPHY : ALBUM
Lala Salama (2012)